Best Practices for Printing QR Codes on Flyers and Posters

A great QR code is easy to spot and quick to scan. If you’re printing flyers, posters, menus, or packaging, follow these tips to keep your codes readable in the real world.

  • Size for distance: As a rule of thumb, multiply the scan distance (in meters) by 10 to get the minimum size (in centimeters).
  • High contrast: Dark code on a light background works best. Avoid busy textures behind the code.
  • Quiet zone: Leave clear space around the code (at least 4 modules) so scanners can detect edges.
  • Flat surfaces: Curves and folds distort patterns. Place codes on flat or minimally curved areas.
  • Short URLs: Shorter links create simpler patterns that scan faster, especially at small sizes.
  • Real‑world testing: Print a sample and test with multiple phones under different lighting.

Export in SVG for sharp large prints or PNG for everyday use. Keep brand colors but prioritize contrast and clarity.

Create and download your QR in SVG or PNG on the homepage.